In this article, we explore how universities can tailor storytelling techniques in their marketing campaigns to appeal to Gen Z’s sensibilities, needs and characteristics.

This article explores the Rector's role at St Andrews in enhancing student representation and rebuilding trust within the university community.

We explore how higher education marketing professionals can use data to drive their student recruitment campaigns in the UK, highlighting a number of examples of innovation in this area across the sector.

This blog explores the specific challenges facing professional service leaders in the UK higher education sector and potential solutions.

Professional development gives individuals and teams the opportunity to learn new skills that they can apply to their role and help them to advance their career. This article explores how it can support professionals working in universities.

Engaging in enterprising activity at university has several benefits for students, including building on employable skills and gaining valuable experience. Robert Crammond discusses how aligning employability and enterprise efforts lead to impactful graduates.

Helen Hook shares AGCAS research into the confidence of careers professionals to deliver enterprise education to students. She identifies ways to improve staff confidence, sharing practice from University of Birmingham and issues an invitation to join a wider enterprise educator network.

Data and insight can help to support graduate outcomes and employability in higher education. In this article we explore how careers professionals can use it to enhance service delivery.

Students are increasingly questioning how their university experience provides value for money; how can providers set realistic expectations?

What is a first-generation university student and how can the higher education sector in the UK do more to support them?

The challenges of student life have never been greater, but 60% of students are unaware of the full scope of services offered to them at their college or university. It’s time to reframe student support.

Disadvantaged groups are still underrepresented in degree apprenticeships. What can higher education providers do to change this?

Artificial Intelligence is asking some big questions around the future of higher education provision. But what does the use of AI mean for professional service leaders and practitioners in the sector?

Students want careers to be threaded throughout their course, so how do we encourage early engagement with careers education, and sustain this throughout the student lifecycle?

Considering getting your students involved in your marketing campaigns? This article explores top tips for HE marketers looking to work with user-generated content.

HE Professional explores how universities can adapt their recruitment campaigns to reflect concerns about the rising cost of living.

Parents and guardians undoubtedly have a huge impact on student decision making. HE Professional explores how you can tailor your recruitment campaigns to appeal to their concerns.

Equip UK grads with the tools to thrive in fast-paced, rewarding SME roles.

Help your students embark on careers with top graduate employers. This guide explores key factors for identifying the best companies for your students' aspirations and industry fit.

We consider 4 key areas in which the expanded availability of AI tools will impact higher education professionals in delivering an excellent student experience.